Expert
Email Verified Katriona L
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Member since February 20, 2023

10+ years' global experience as a strategy executive and top-tier strategic consultant

  • $650 - $900 / hr
  • Australia
  • Save

Deep experience across financial services & fintech, aviation, technology, government and not-for-profit organisations. Demonstrated competence in market analysis, commercial due diligence, senior stakeholder management, product development, SLT/Board-level advisory and functional management across Strategy, Product, Sales, Operations and Corporate Development.

Throughout my strategy career, I have been frequently asked to contribute thought leadership on a range of policy and strategic topics, such as: future ways of working, fintech regulation, consumer data rights, international aviation security, macro trends in SaaS and digitalisation of primary sectors; and lead large teams of amazing staff to deliver on projects such as:

  • International expansion strategy for a ASX20 SaaS tech company
  • Spearheading a UK-first deal between a fintech startup and a high street bank to transform the way SMEs manage their cash flows and accelerate growth, seeing £1 million + funds through the platform within the first three months of launch
  • Transformational 3-year airport-wide commercial strategy and defined the framework for a well-known aviation brand
  • Developing new pricing tools and implemented go-to-market strategies for a multinational mass media firm across ANZ, unlocking new channels and improving sales operations
  • Designing and delivering a multitude of organisational strategies and leadership competency frameworks
  • Advising C-Level leaders on market entry, market research, sizing and due diligence matters; qualified deal sizes worth $200m+

As an entrepreneur, I have:

  • Founded a wellbeing platform that got me accepted into Antler VC and Blackbird VC’s Giants program and been personally invited to apply for Y Combinator
  • Launched my search fund capital raise and attracted investment commitments from high-profile Australian and international investors
  • Started my own strategy advisory firm, attracting awesome talent and global clients

I am a skilled communicator, project leader, problem-solver and people manager and always endeavour to go above and beyond for my clients – feel free to shoot me a message to discuss your brief.

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