Bringing your fragrance brand to life
My name is Ariella and I am the founder of Storied Senses, a fragrance consultancy specializing in developing unique fragrance stories and experiences that transport and transform.
I work with emerging, growing and established fragrance, beauty, fashion and lifestyle brands who are looking to stand out in a crowded marketplace. Whether they already have fragrances and want to launch a new product or collection, or are looking to add fragrance to their portfolio, they share a desire to create something that has meaning, longevity and emotional resonance.
My approach and process include thorough brand, audience and portfolio analysis, curated trend research, product development guidance, story and look and feel. I interpret the aesthetic, positioning and target customer into an original fragrance idea, translating from brand to bottle.
What separates me from other consultants and creative agencies is my in-depth knowledge, expertise and experience within the fragrance industry on both the brand and fragrance house side. When clients work with me, they get to peek behind the curtain into the magical and often unseen world of perfumery.
Founder & Creative Director
I am the Founder & Creative Director of Storied Senses, a fragrance consultancy specializing in developing unique fragrance stories and experiences that transport and transform. I work with emerging, growing and established fragrance, beauty, fashion and lifestyle brands who are looking to stand out in a crowded marketplace. At my core, I combine my love of senses and passion for fragrance with emotive storytelling that connects people to their memories in a way that only the sense of smell can.
Creative Marketing Manager
Associate Brand Manager, Fragrance
Brand Marketing Associate
Social Media Associate
Bachelor of Science
BS in Communication; graduated cum laude
Fequently asked questions
- What makes working with me different from working with a marketing team at a fragrance house or creative agency?
I possess a combination of knowledge that brings a unique perspective rare within the fragrance and beauty industries, while providing brands with creative and fast solutions without the big agency bill. My background includes specific fragrance expertise - that marketers at creative agencies don’t have - as well as fragrance training from esteemed perfumer Ron Winnegrad and experience working on both the fragrance house and brand sides.
- Who are my clients?
I specialize in working with emerging, growing and established brands who either already have fragrance in their portfolio and want to expand on it or want to introduce fragrance into their portfolio. These brands could be fragrance specific (ranging from fine fragrance to home to bath and body care or anything in between), or they could be other types of beauty brands (such as color cosmetics, hair care, sun care, etc.). In addition, I also work with fashion and lifestyle brands that want to add scent to their product lineup. Whether they already have fragrances and want to launch a new product or collection, or are looking to add fragrance for the first time, each client shares the desire to create something that has meaning, longevity and emotional resonance.
- Do I have a specific process?
Yes, the way I work is by following my CURATE - CONCEPT - CREATE process. In the CURATE stage, I find inspiration from various resources and gather trends necessary to the client's specific project (this could range from color palettes and olfactive ingredients to cultural sentiments and movements). Next, in the CONCEPT stage, I work on crafting a unique story for the project that fits the brand and consumer, applying the curated trends from the previous step. In the final CREATE stage, I make the project come to life by providing recommendations on creative elements from naming structure and ingredient call outs to packaging and aesthetics.