Fequently asked questions

• What makes working with me different from working with a marketing team at a fragrance house or creative agency?

  I possess a combination of knowledge that brings a unique perspective rare within the fragrance and beauty industries, while providing brands with creative and fast solutions without the big agency bill. My background includes specific fragrance expertise - that marketers at creative agencies don’t have - as well as fragrance training from esteemed perfumer Ron Winnegrad and experience working on both the fragrance house and brand sides.

• Who are my clients?

  I specialize in working with emerging, growing and established brands who either already have fragrance in their portfolio and want to expand on it or want to introduce fragrance into their portfolio. These brands could be fragrance specific (ranging from fine fragrance to home to bath and body care or anything in between), or they could be other types of beauty brands (such as color cosmetics, hair care, sun care, etc.). In addition, I also work with fashion and lifestyle brands that want to add scent to their product lineup. Whether they already have fragrances and want to launch a new product or collection, or are looking to add fragrance for the first time, each client shares the desire to create something that has meaning, longevity and emotional resonance.

• Do I have a specific process?

  Yes, the way I work is by following my CURATE - CONCEPT - CREATE process. In the CURATE stage, I find inspiration from various resources and gather trends necessary to the client's specific project (this could range from color palettes and olfactive ingredients to cultural sentiments and movements). Next, in the CONCEPT stage, I work on crafting a unique story for the project that fits the brand and consumer, applying the curated trends from the previous step. In the final CREATE stage, I make the project come to life by providing recommendations on creative elements from naming structure and ingredient call outs to packaging and aesthetics.