Experience
Digital Marketing Manager
Responsibilities
- Paid ads strategy, implementation, and continual optimization
- Website management and basic coding for e-commerce and B2B
- Pricing strategy across inventory for Ecoweb and Marketplace
- Campaign planning and strategizing against industry standards
- Marketplace strategy and implementation
- Database marketing, communication, segmentation, and analysis
- Management of staff: Marketing Coordinator & Customer Service Representative
- Development and Maintainance of campaign budgets
- Development and implementations of innovative growth strategies
- Project reporting and analysis
- Management of logistical software integration
- Content creation for social channels - Video
Retail Marketing Specialist
Responsibilities
- Campaign planning, booking & execution in-store and digitally
- Social media content planning & execution - paid & organic
- Local area marketing strategic planning - Digital opportunities
- EDM & Web content planning & execution
- SEM/SEO Scripting & copywriting
- Planning, coordinating, and managing video and photography
- Managing all activations / product launches /pop-up & Expo activity
Marketing Coordinator (Maternity Leave Contract)
Responsibilities
- Assist and support SEO/SEM strategies and overall marketing objectives
- Preparation, maintenance, and monitoring of marketing campaigns (mini and quarterly campaigns through digital channels and display centers
- Version control of offers, brochures, homes guides, banners, and posters
- Assist in new display openings - photography, signage, and website integration
- - Preparing marketing briefs to internal graphic designers as well and external stakeholders
- Database marketing, communication, segmentation, and analysis
- EDM creation and delivery
- Blog planning and creation
- Management of customer testimonial shoots and informative building videos
- Assist with budgets, project reporting, and invoicing
- Conduct competitor and customer research
Marketing Coordinator
Responsibilities
- Assist and support S&M strategies, programs, objectives, policies, and initiatives for allocated projects
- Preparation, maintenance, and monitoring of all marketing campaigns including digital, print, and out of home
- Project website management and coding
- Preparing marketing briefs and presentations
- Database marketing, communication, segmentation, and analysis
- Manage online listings (REA and Domain)
- eDM creations and delivery
- Prepare meeting minutes and agendas
- Assist with budgets, project reporting, expense claims, and invoicing
- Conduct competitor and customer research, data analysis,
- Reporting, presentations, and workshops
- Assist in enhancing the customer experience via Infinity
- Coordinate project launches and events
- Work collaboratively with internal and external agencies and consultants
- Maximize PR and networking opportunities
- Managing communication/ PR/ social media / project issues
Marketing Coordinator (Contract)
Responsibilities
- Managing Northland website via CMS
- Managing the Northland Marketing email – coordinating tenant marketing support inquiries and liaising campaign inquiries
- Management and coordination of seasonal/holiday campaigns: Mother’s Day, Father’s Day, July School Holidays (Culture Week), September School Holidays, Cultural Food Academy
- Assisting in the rollout/collation of data for Spring/Summer Fashion 2017
- Creating artwork briefs for campaigns
- Managing and devising content for the monthly Retail Newsletter
- Managing the Social Media Content Calendar alongside Northland’s digital agency
- Visual Merchandising of a major Centre display unit, liaising with various retailers for products
- Point of contact for Retailer Support inquiries