Expert
Email Verified Identity Verified Adelina G
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Member since August 10, 2021
  • $45 - $60 / hr
  • Australia
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A driven and experienced digital & traditional marketer, with a vast range of exposure in building, property, and retail. Graduated in Business & Commerce, with disciples in Marketing & HR. Currently seeking an opportunity to further grow and develop skills in the digital space.

MY PROGRAM PROFICIENCIES INCLUDE:

– Adobe InDesign
– Adobe Illustrator
– Marketing Cloud
– Salesforce
– Ektron
– Magento
– Pronto
– Google Analytics
– FB Ad & Business Manager – Microsoft Suite
– Silverpop/Mailchimp
– Commerce Vision

Experience

Digital Marketing Manager

  •  Ecology Homewares-Rowville
  •  Feb 2021 - Present

Responsibilities

  • Paid ads strategy, implementation, and continual optimization
  • Website management and basic coding for e-commerce and B2B
  • Pricing strategy across inventory for Ecoweb and Marketplace
  • Campaign planning and strategizing against industry standards
  • Marketplace strategy and implementation
  • Database marketing, communication, segmentation, and analysis
  •  Management of staff: Marketing Coordinator & Customer Service Representative
  • Development and Maintainance of campaign budgets
  • Development and implementations of innovative growth strategies
  • Project reporting and analysis
  • Management of logistical software integration
  • Content creation for social channels - Video

Retail Marketing Specialist

  •  Godfreys-Glen Waverley
  •  Oct 2019 - Feb 2021

Responsibilities

  • Campaign planning, booking & execution in-store and digitally
  • Social media content planning & execution - paid & organic
  • Local area marketing strategic planning - Digital opportunities
  • EDM & Web content planning & execution
  • SEM/SEO Scripting & copywriting
  • Planning, coordinating, and managing video and photography
  • Managing all activations / product launches /pop-up & Expo activity

Marketing Coordinator (Maternity Leave Contract)

  •  Carlisle Homes-Mulgrave
  •  Jan 2019 - Aug 2019

Responsibilities

  • Assist and support SEO/SEM strategies and overall marketing objectives
  • Preparation, maintenance, and monitoring of marketing campaigns (mini and quarterly campaigns through digital channels and display centers
  • Version control of offers, brochures, homes guides, banners, and posters
  • Assist in new display openings - photography, signage, and website integration
  • -  Preparing marketing briefs to internal graphic designers as well and external stakeholders
  • Database marketing, communication, segmentation, and analysis
  • EDM creation and delivery
  • Blog planning and creation
  • Management of customer testimonial shoots and informative building videos
  • Assist with budgets, project reporting, and invoicing
  • Conduct competitor and customer research

Marketing Coordinator

  •  Mirvac Residential-South Bank
  •  Nov 2017 - Dec 2018

Responsibilities

  •  Assist and support S&M strategies, programs, objectives, policies, and initiatives for allocated projects
  • Preparation, maintenance, and monitoring of all marketing campaigns including digital, print, and out of home
  • Project website management and coding
  • Preparing marketing briefs and presentations
  • Database marketing, communication, segmentation, and analysis
  • Manage online listings (REA and Domain)
  • eDM creations and delivery
  • Prepare meeting minutes and agendas
  • Assist with budgets, project reporting, expense claims, and invoicing
  • Conduct competitor and customer research, data analysis,
  • Reporting, presentations, and workshops
  • Assist in enhancing the customer experience via Infinity
  • Coordinate project launches and events
  • Work collaboratively with internal and external agencies and consultants
  • Maximize PR and networking opportunities
  • Managing communication/ PR/ social media / project issues

Marketing Coordinator (Contract)

  •  Vicinity Centres-Northland
  •  Apr 2017 - Oct 2017

Responsibilities

  • Managing Northland website via CMS
  • Managing the Northland Marketing email – coordinating tenant marketing support inquiries and liaising campaign inquiries
  • Management and coordination of seasonal/holiday campaigns: Mother’s Day, Father’s Day, July School Holidays (Culture Week), September School Holidays, Cultural Food Academy
  • Assisting in the rollout/collation of data for Spring/Summer Fashion 2017
  • Creating artwork briefs for campaigns
  • Managing and devising content for the monthly Retail Newsletter
  • Managing the Social Media Content Calendar alongside Northland’s digital agency
  • Visual Merchandising of a major Centre display unit, liaising with various retailers for products
  • Point of contact for Retailer Support inquiries

Education

Bachelors of Business and Commerce

  •  Monash Berwick

Bachelors of Business/Commerce (Human Resource Management)

  •  Swinburne

Post Grad Diploma in HRM

  •  Swinburne

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